Today, May 8th 2013, Google has payed tribute to American graphic designer Saul Bass by releasing this wonderful animated “doodle.” Bass revolutionized the way movies displayed their opening titles. He employed a sharp, minimalist aesthetic, a style he used on a number of movie posters and corporate logos as well, that has since been replicated profusely. This short clip is really a treat to watch.
I just created another one for apple, this time for the iMac line. I put together some abstracts elements that I found online, and tried to create a good composition, by adding textures and similar tones from the color palette in order follow the “creative” theme that I wanted to relate the product with.
There’s no second chance at making a good first impression. If advertisements, regardless online or offline, don’t catch your attention within seconds they are considered failed. The average American is exposed to 5000 ads every day, these range from TV ads to product placement. But how many of these do we actually remember? What made us take a second to notice them?
Having the right advertisement can really play a huge part to your campaign. Agencies and big corporations are starting to disbelieve in ‘cool factors.’ Ads are supposed to be designed as catchy, attractive, out of the box, funny and of course they must convey a strong message to the public. If any person actually stops to get a second look, then you have succeeded the ‘Wow Factor.’
The function of retail packaging in the modern world is mainly to encourage consumers to purchase and use the product. In our consumerist society people have also developed a tendency to purchase products that are more cleverly packaged and presented. These are some examples of innovative and contemporary packaging designs for everyday products.